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Why Consider Marketing Automation?

August 23, 2023
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What is a marketing automation tool? Is it the “go-to” tool for lead management, or will your Customer Relationship Management software suite suffice? Is Email Marketing the same as Marketing Automation? Is Marketing Automation a "nice to have" or a "need to have"? And how exactly does “marketing automation” fit within the notion of an integrated CRM solution anyway?

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