For more than 20 years Customer Relationship Management (CRM) systems have been helping businesses create more revenue by producing high-quality leads, giving the sales team a tool that helps them do more business and knowing more about your customers’ needs. For any business 'Competitive Advantage' is a superior understanding of the customer and CRM helps organisations achieve this goal. CRM is now generally established as a key component of a successful business, however not all CRM implementations are equal!
